Setting Uniform Maximum Retail Prices for Aavin Milk: Resellers
Meanwhile, the Tamil Nadu Milk Producers Welfare Association also recently called for the creation of a council to set uniform prices for bulk milk.
Milk merchants urged Aavin to set uniform maximum retail prices (MRP) for milk sold statewide. In a statement, the Tamil Nadu Milk Dealers and Employees Welfare Association said the MRP of Aavin milk varied across districts according to what had been set by the respective cooperative unions.
SA Ponnusamy, president of the Association, said it causes problems for dealers and retailers when new customers come in.
“Private brands have uniform prices. Aavin should also follow this system if he wants to be competitive in the market, ”he said. The difference in price results in a difference in commission to the dealers.
“Distribution channels also vary from place to place. This leads a dealer to earn between 1% and 5% commission. This should be standardized so that the benefit can be passed on to customers, ”he added.
Meanwhile, the Tamil Nadu Milk Producers Welfare Association also recently called for the creation of a council to set uniform prices for bulk milk. The secretary of the association, MG Rajendran, said that more than 1.5 crore liters of milk were sold daily through informal channels and that the producers received very less income for the milk because there was no minimum support price.
“We need the government to set a price so that private buyers of milk stick to that rate. Right now, milk producers in many places are at risk of losing money because of this, ”he said.