Uniform move to strengthen brand, says KSEB chief – The New Indian Express
Express news service
THIRUVANANTHAPURAM: Kerala State Electricity Board Limited Chairman and CEO B Ashok issued an ordinance on Thursday introducing uniforms at least two days a week for its 31,583 staff, but it was withdrawn following strong opposition from employee unions.
Although his intention was to enhance KSEBL’s branding before the likely arrival of private electric utilities in the state, employees were divided. Had the order not been withdrawn, officers would have sported kunzite-colored t-shirts and spectral violet-colored worker t-shirts from January 1.
When council employees learned of the order late Thursday, the majority initially thought it was a hoax. A mid-level board employee told TNIE he was in favor of the uniform because it would have given him a sense of belonging. But one employee strongly opposed the proposal, saying what a person should wear is their choice.
K Jayaprakash, general secretary of the KSEB workers’ association, which owes allegiance to CITU, told TNIE that the decision to introduce uniforms came as the board suffered heavy losses. “Although the order has been withdrawn, we have decided to meet with Electricity Minister K Krishnankutty on Saturday in this regard,” Jayaprakash said.
However, the KSEB Engineers Association, which has no political leanings, is in favor of this initiative. Speaking to TNIE, Ashok also echoed the same sentiments, noting that the board has more than 27,000 distribution employees who now wear khaki uniforms. “The khaki uniform has never been changed. My suggestion was to let them wear the t-shirt with the KSEB logo two days a week. It would have helped strengthen the brand and the new style of the distribution employees would have been appreciated by all households, ”said Ashok.